Discovery
Reach nearby people beyond the church’s existing audience.
Scarlet Note Church · Growth case study
How Scarlet Note grew its online audience by 41%.
Umbrella connected clearer website messaging, guest-focused UX, content, and targeted outreach—helping more people discover the church and take a next step.
Free website preview · No payment information · No obligation
Scarlet Note ChurchNew Castle, Delaware
5,316website visitors
788Meta link clicks
One connected invitation. Website, content, outreach, and next steps working together.
Verified digital growth
More discovery. More visits. More opportunities for ministry.
- 41%
- more unique website visitors
- 27%
- more website sessions
- 11%
- more page views
- $0.26
- per Meta link click
Website results compare the latest 365 days with the previous 365 days in Wix Analytics. Meta results reflect a separate 30-day campaign. Results vary by church, market, budget, and execution.
The opportunity
The church was already making an impact. Its digital front door needed to catch up.
Scarlet Note had an active ministry and strong community engagement. The opportunity was to make that real-world experience easier to discover, understand, and act on online.
Clarity
Answer the questions a first-time guest asks before Sunday.
Coordination
Connect the website, content, ads, forms, and next steps.
The connected strategy
We treated the website as one part of the guest journey—not the entire strategy.
Discover
Targeted Meta outreach introduced the church to more people in the community.
Understand
Clearer messaging helped visitors quickly understand the church and what to expect.
Take a next step
Plan a Visit, Watch, Give, Connect, and event paths made action easier.
Stay connected
Forms, email, content, and follow-up supported the relationship after the first click.
Designed for a small church staff.Connecting the tools reduces repeat work and helps a small team produce like one twice its size—without adding more chaos.
The numbers
Sustained website growth and efficient paid outreach.
Wix Analytics
Latest 365 days vs. previous 365 days
MetricBeforeAfterChange
Unique visitors3,7585,316+41%
Sessions6,3648,075+27%
Page views12,83514,290+11%
Meta advertising
30-day campaign performance
- $208.68
- total spend
- 12,127
- people reached
- 28,115
- ad views
- 788
- link clicks
- $0.26
- per link click
What these numbers prove: more people discovered and explored Scarlet Note online. Attendance, return visits, and membership are separate ministry outcomes and should be tracked through guest and follow-up systems.
What Umbrella connected
One clearer digital ecosystem for guests and staff.
Make Sunday easier to understand.
Clear service information, visitor paths, mobile usability, and visible next steps.
Turn church activity into a clear invitation.
Consistent language and content that help people understand the church before attending.
Reach people beyond the current audience.
Targeted campaigns built around discovery and a relevant reason to click.
Help the staff do more with less friction.
Forms, giving, livestream, podcast, email, and follow-up organized around shared next steps.
“Our online traffic doubled and we added 20+ first-time guests as a result of the strategic digital applications implemented.”
Pastor JoseScarlet Note Church · Client-reported outcome
What this means for your church
You may not need more activity. You may need a better-connected path.
If your church already has meaningful services, ministries, events, and community engagement, the next opportunity may be connecting the systems around that work.
- Help new people find the church.
- Make the decision to visit feel easier.
- Give staff and volunteers fewer disconnected tasks.
A no-risk first step
See what your church website could become.
We’ll create a free custom homepage direction around your church, your current tools, and the questions first-time guests ask. No payment information and no obligation.
Four quick details · Delivered within 2–3 business days